Recently, Dr. Kyra Bobinet shared her expertise on Charmhealth’s Digital Health Disruptors podcast, shedding light on the transformative role of her company, Fresh Tri, in shaping sustainable health and wellness habits. Below is a brief recap of some key topics discussed. Be sure to check out the full podcast for more!

Understanding Fresh Tri 

Dr. Bobinet introduced Fresh Tri as a pioneering health and wellness technology company. Unlike other apps, Fresh Tri prioritizes aligning with our brains rather than battling against them. By considering the habenula brain region, Fresh Tri aims to support individuals in achieving lasting health and wellness through healthy behavior change and habit formation.

Deciphering the Habenula 

Though quite a small area in the brain, according to Dr. Bobinet’s extensive research, the habenula is arguably the most powerful determinant of behavior to date. When in pursuit of something, such as a habit or goal, the habenula does two things:

  • The habenula detects conscious or unconscious notions of failure.
  • If failure is detected, the habenula kills our motivation to continue in effort. 

With the habenula in mind, Fresh Tri is designed to prevent, mitigate, and reframe failure to avoid firing the habenula. How does Fresh Tri do this?

The Iterative Mindset Method™

Central to Fresh Tri’s approach is the concept of iteration. Rather than sticking to rigid routines, individuals are encouraged to adapt and refine their habits over time. This iterative process fosters sustainability by allowing for continual assessment and improvement. Who wants to eat the same diet for the rest of their lives? The key to sustainability is iteration. 

Fresh Tri versus Noom 

Dr. Bobinet highlighted a clear distinction between Fresh Tri and other wellness apps, notably Noom. While many apps rely on fixed SMART goals and tracking mechanisms, Fresh Tri takes a different approach, advocating for iteration. Instead of setting rigid goals, Fresh Tri encourages individuals to adapt and refine their habits over time. This avoids the common pitfall of triggering the habenula through perceived failure, allowing users to maintain motivation and dedication to their wellness journey.

Traditional performative-based apps, programs, and diets may show initial success, but they often lack sustainability. This is because they tend to trigger the habenula when goals aren’t met, leading to feelings of failure and decreased motivation. For instance, failing to meet a step goal or exceeding a calorie limit can evoke thoughts of inadequacy, dampening our resolve. Consider how many times you may have attempted such programs, only to encounter setbacks or relapses. The key to long-term success lies in iteration—constantly refining and adapting our approach to achieve sustainable results.

In conclusion, Dr. Kyra Bobinet’s insights underscore Fresh Tri’s innovative approach to fostering long-term wellness. By embracing the power of iteration and understanding the nuances of the habenula, Fresh Tri offers a path toward sustainable health and wellness habits. So, the next time you embark on your wellness journey, remember the importance of adaptation and watch as lasting habits take root for a healthier, happier you.

Listen to the full podcast here.