You are Unstoppable

For decades, I’ve been obsessed with the gap between what we as humans want to do (find health, love, success) and what we actually do (overeat, suffer addictions, lose motivation). After years studying this gap as a clinician, scientist, and behavior change expert, I finally found the secret: A new brain science discovery is driving everything we do or don’t do.

This is truly revolutionary for us all. The world as we know it is about to split into two groups: Those who have this critical information—and those who don’t.

Let’s make sure you are among those who are Unstoppable!

You are Unstoppable

For decades, I’ve been obsessed with the gap between what we as humans want to do (find health, love, success) and what we actually do (overeat, suffer addictions, lose motivation). After years studying this gap as a clinician, scientist, and behavior change expert I finally found the secret: A new brain science discovery is driving everything we do or don’t do.

This is truly revolutionary for us all. The world as we know it is about to split into two groups: Those who have this critical information—and those who don’t.

Let’s make sure you are among those who are Unstoppable!

Take the Iterative Mindset Quiz

The Iterative Mindset Inventory (IMI) is the result of a rigorous scientific process including research with Dr. Jeni Burnette, a leading mindset researcher from NC State University.

Originally observed through work with a large retailer, the Iterative Mindset is emerging as a powerful tool in helping individuals develop a healthier and more natural approach to behavior change.

The IMI is the first validated inventory to help individuals identify their Iterative Mindset archetype and what it means for their approach to health and wellbeing.

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Order Unstoppable Brain!

Unstoppable Brain is officially out in the universe! Order a print copy of my new book to become unstoppable.

“Unstoppable Brain is a transformative original resource that offers fresh approaches to mindset adjustment and behavioral changes [...] and the ways that the habenula might be diminishing our motivation in life, at work, on social media, and everywhere else.”

About Dr. Kyra

Kyra Bobinet, MD, MPH, has passionately pursued and studied the truth about behavior change for nearly three decades as a physician, public health leader, healthcare executive, and behavioral expert.

An award-winning health innovator and thought leader, Dr. Bobinet has an MD from UCSF School of Medicine and an MPH from Harvard University.

She belongs to the Stanford Medical School AIM lab, where she has taught on health behavior change, and is CEO/founder of Fresh Tri, a behavioral software company based on the latest neuroscience of habit formation and lasting change.

Her first bestselling book, Well Designed Life, is a collection of globally influential brain science and behavior change.

Dr. Bobinet is an enrolled member of the Leech Lake Band of Ojibwe in Minnesota. She enjoys meditation, horsemanship, and herbalism and lives with her family and animal and plant teachers in the Santa Cruz Mountains.

Testimonials

Acclaim from Top Experts

“A fresh alternative perspective, the Unstoppable Brain is a thought-provoking approach to motivation science. In it, Dr. Bobinet outlines the importance of the habenula for regulating failures and she shares practical concrete steps for reaching your full potential. A must read for anyone who strives to make lasting and meaningful changes.”

"Read this wonderful book to learn real-world strategies for reframing failure and making meaningful change."

“This work is not just a book; it's a blueprint for anyone seeking to bridge the 'know-do gap' and harness their innate power for lasting change. It's an essential read for healthcare professionals, educators, and anyone yearning to unlock their unstoppable brain.”

“As a physician who specializes in obesity, time after time I see patients desperate to lose weight, initially successful, only to fall back into old habits and regain the weight. Dr. Bobinet artfully weaves science into a guide to help us better understand how our brains can work against us and how we can get on the same team to live our best lives.”

Unstoppable Brain, may be the most significant book ever produced on this topic. Beyond habits and app’s, Unstoppable Brain delivers practical, science-based strategies that can increase the efficacy of health interventions and workplace well-being at-large.”

"This book offers us a fresh perspective on performance and failure, and a new set of tools to optimize and release our innate motivation. It is a hopeful, compassionate and practical approach to becoming the best we can be and living the best life we can live."