Kyra Bobinet MD-MPH

Kyra Bobinet MD-MPH

Unstoppable Brain

The New Neuroscience That Frees Us from Failure,
Eases Our Stress, and Creates Lasting Change. 
Rebecca Simmons
Rebecca Simmons
Editor, Forbes
Read More
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Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Rebecca Simmons
Rebecca Simmons
Editor, Forbes
Read More
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Synopsis

Neutralize failure and unleash your inner wisdom and strength.

In my new book, "Unstoppable Brain." it is my honor to share groundbreaking neuroscience that reveals how you can overcome the "know-do gap" and liberate yourself from the cycle of short-term fixes and relapse. By tapping into the power of the habenula, you can neutralize failure and unleash your inner wisdom and strength. Don't let past failures or future uncertainties hold you back any longer. Empower yourself and create the life you've always dreamed of with the transformative guidance of "Unstoppable Brain."

About Unstoppable Brain

Unleash your true potential and embrace a more natural, purposeful way of living!

Unstoppable Brain is for anyone who has struggled or knows someone who has struggled with …

Entertain the radical idea that there’s no such thing as failure.

Failure is a concept, a perception of your brain.

Unstoppable Brain shares the groundbreaking neuroscience research on the brain’s habenula area and its role as a failure “alarm” and  motivation “kill switch.” Learn how to work with, not against, your brain.Unstoppable Brain weaves together fascinating science, psychology, and real-world stories in an engaging, empowering way.

readers will learn...

How common methods like tracking, dieting, and goal-setting often backfire.

How to harness the power of the Iterative Mindset Method™ in neutralizing failure and staying motivated.

How to work with, not against, your brain’s natural motivation and rewards.

How to recognize and overcome the many triggers of failure.

How you can use the latest scientific insights to create lasting change.

How the habenula plays a role in killing your motivation, acting as a kill switch whenever you think you failed (even unconsciously).

Testimonials

Acclaim from Top Experts

This word is for everyone (especially you)

If, for every moment of your life you’ve felt like a failure, you deserve the truth. It’s time to move into a new, science-based mindset. It’s time to be unstoppable.

Unstoppable Brain

The New Neuroscience That Frees Us from Failure, Eases Our Stress, and Creates Lasting Change

Do you know what you should do to improve your life…but often don’t do it? 

New, groundbreaking neuroscience explains why, liberating you from being stuck in the same habits, patterns, short-term fixes, and pinballing between results and relapse.

Today’s performative work and social environments, based on goals, competitions, relentless tracking, or likes and followers, causes us to perform constantly for others, masquerading our true selves to feel safe and belong. But recent brain research reveals a hidden downside: performative approaches surprisingly drive more failure, leading to desperate efforts to uphold a performative image. This, in turn leads us to motivation loss, unrelenting anxiety, and becoming stuck in not doing what we know could improve our lives—the “know-do gap.” 

A newly discovered brain area, perhaps the most powerful behavior controller ever found, the habenula, holds the key. The habenula serves as a failure detector, activating any time we believe we have failed, like after eating 1,300 calories instead of the 1,200 our diet allows. Once turned “on,” the habenula acts like a kill switch for our motivation. We suddenly, unconsciously, don’t feel like doing the positive behavior anymore, and our brains unfairly blame or shame us for “being unmotivated.”

If you’ve ever experienced a lack of or loss of motivation to do what is right and healthy for your life, this book is for you. Dr. Bobinet reveals the failsafe way to change your behavior using iteration that neutralizes failure and liberates your true power and ability. 

If you are blocked by the past or overwhelmed by the future, Unstoppable Brain restores your sovereignty and empowers you to change your life in ways you’ve only dreamed of.