Kyra Bobinet MD-MPH

Press and Media

Official Bio: 

Kyra Bobinet, MD, MPH, has passionately pursued and studied the truth about behavior change for nearly three decades as a physician, public health leader, healthcare executive, and behavioral expert. 

An award-winning health innovator and thought leader, Dr. Bobinet has an MD from UCSF School of Medicine and an MPH from Harvard University.

She belongs to the Stanford Medical School AIM lab, where she has taught on health behavior change, and is CEO/founder of Fresh Tri, a behavioral software based on the latest neuroscience of habit formation and lasting change. 

Her first bestselling book, Well Designed Life, is a collection of globally influential brain science and behavior change.

Dr. Bobinet is an enrolled member of the Leech Lake Band of Ojibwe in Minnesota. She enjoys meditation, horsemanship, and herbalism and lives with her family and animal and plant teachers in the Santa Cruz Mountains.

Kyra Bobinet, MD-MPH

Featured Press

PRESS Appearances


Speaking and Conference appearances

Speaking Appearances and Events

  • TEDx Santa Cruz, April 2024.
  • Consumer Electronics Show, Jan. 2019.
  • AHIP Consumer Experience & Digital Health Forum, Dec. 2018.
  • Telehealth Secrets Conference, Oct. 2018.
  • Audi Product Launch, Oct. 2018.
  • Connected Health Conference, Oct. 2018.
  • Concierge Medicine Forum, Oct. 2018.
  • Health 2.0 Conference, Sept. 2018.
  • Harvard Chan MHCM Educational Forum, April 2018.
  • Habit Summit, April 2018.
  • AHA Denver Workplace Health Symposium, Feb. 2018.
  • Stanford Medicine X, Kyra Bobinet, MD: Mindfulness Exercise, Feb. 27, 2017.
  • Society for Participatory Medicine Conference, Oct. 2017.
  • Stanford Medicine X, Sep. 2017.
  • SHINE Summit, Jun. 2017.
  • Brand HIT 2017, Jun. 2017.
  • Compassion in Action Healthcare Conference, Jun. 2017.
  • Preventative Medicine, May 2017.
  • HIMMS Conference, Feb. 2017.
  • Health Matters Summit, May 2016.
  • Welltok Health Optimization Summit, May 2016.
  • Empower, Health Integrated, Executive Leadership Summit, May 2016.
  • Consumer Technology Association, April 2016.
  • Northern California HIMMS, April 2016.
  • Experience Life, Behind the Scenes With Kyra Bobinet, MD, MPH, Sept. 2015.
  • HHS, Transforming Healthcare Summit, Nov. 2015.
  • Partners Connected Health Symposium, Oct. 2015.
  • National Business Group on Health, Oct. 2015.
  • HiMMS Patient Engagement Summit, June 2015.
  • Hx Refactored, April 2015.
  • International Consumer Electronics Show, Jan. 2015.
  • Health Matters Annual Activation Summit, Jan. 2015.
  • mHealth Summit, Dec. 2015.
  • CCARE Compassion and Healthcare Conference, Nov. 2014.
  • Harvard Connected Health, Oct. 2014.



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