Kyra Bobinet MD-MPH

Forbes: How SMART Goals Sabotage Success (and the Brain Science of What Works)

In her recent Forbes article, Dr. Kyra Bobinet, CEO and Founder of Fresh Tri, challenges the conventional wisdom of achieving success through rigid performance-based goals. Dr. Bobinet shines a light on the limitations of the Performance Mindset, advocating for a shift towards embracing an Iterative Mindset instead. The Performance Mindset, characterized by the pursuit of […]

Forbes: Why Everyone is Tired, and How to Recover

Are you feeling constantly tired and drained? In today’s fast-paced world, exhaustion has become a common experience for many of us. From students to professionals, a pervasive sense of fatigue seems to plague society. But what’s really causing this widespread weariness? In a recent Forbes article, Dr. Kyra Bobinet reveals not only the crux of […]

CareMinds Podcast: Unlock the Path to a Healthier Self

Dr. Kyra Bobinet recently shared her insights on the CareMinds podcast with Daniel Drachov. The Know-do Gap: Understanding Our Struggles Have you ever wondered why we often falter on our commitments to eat better or exercise regularly? Dr. Bobinet identifies this global challenge as the Know-Do Gap—a frustrating gap between knowing what to do and […]

Forbes: Everyone Is Addicted Right Now: There’s New Hope for Us All

In today’s fast-paced world, addiction has become an all-too-common struggle. Whether it’s alcohol, food, gambling, or even our smartphones, many of us find ourselves trapped in the cycle of addiction. In a recent article on Forbes titled “Everyone Is Addicted Right Now: There’s New Hope for Us All,” Dr. Kyra Bobinet shared her personal journey […]

Forbes: Five Ways To Increase Your Motivation Right Now

Are you familiar with the feeling of putting things off until the last minute? Do you find yourself lacking motivation, even when you know exactly what needs to be done? If so, you’re not alone. The secret is, it’s not you. It’s your brain! In a recent blog post on Forbes, titled “Five Ways To […]

KXEL Live & Local: Interview of Dr. Kyra Bobinet, Author of “Unstoppable Brain”

Dr. Kyra Bobinet, recently engaged in a thought-provoking conversation with Jeff Stein on the KXEL Live & Local radio show. In this insightful dialogue, Dr. Bobinet and Jeff delved into the intriguing realm of the human brain, focusing on the habenula and its profound impact on our daily lives. Understanding the Habenula Have you ever […]

Grow Yourself Podcast: How To Be Unstoppable

Dr. Kyra Bobinet recently joined Kevin McNulty as a guest on the enlightening Grow Yourself: Personal Development School of Growth podcast. In this discussion, Dr. Bobinet and Kevin delved into the fascinating realms of the Know-Do Gap and the habenula, uncovering profound insights into human behavior and motivation. Why We Don’t Do The Things We […]