Kyra Bobinet MD-MPH

Well Designed Life

For years, my audiences have asked me where they can learn more about behavior change. In this book, I have curated what I have found to be the most helpful, useful concepts from decades of studying neuroscience and design thinking. The primary goal of this book is to empower you as the designer of your life.

Well Designed Life is the book I have been waiting to share, a confluence of everything I understand about behavior change and the brain. I hope this helps everyone to be empowered. Take control. Be well. 

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This book empowers you to be the designer of your experience. Use it as a resource to help you reach new levels within yourself, then keep it handy whenever you get stuck.


Well Designed Life: 10 Lessons in Brain Science & Design Thinking for a Mindful, Healthy, & Purposeful Life

“I know what I should do…I just don’t know why I don’t do it.”

This phrase captures a universal human experience–we can’t always get ourselves to do what we know is best for us. In Well Designed Life, you will learn that the solution to this stumbling block resides in coupling two disciplines: brain science and design thinking. Brain and behavior sciences have exploded in recent years. This catalyzes new insights into why we do what we do–and how we can change. Meanwhile, major advances in consumer technology, service industries, and public health are rapidly changing how we live. This boom of innovation has been fueled by a creative approach to solving problems called design thinking. We are living in the age of design–and designers are the new rock stars.

Dr. Kyra Bobinet brings together over 25 years of successfully designing interventions, products, and experiences that change lives–to empower you as the designer of your life. Dr. Bobinet has gathered her top ten key concepts from psychology, behavior and neuroscience and shows you how to apply each of them to changing your health, relationships, and well-being. Bobinet insists that the success or failure of changing our lives hinges on both understanding what’s going on inside our head and applying the flexible mindset of a designer.

She writes, “Designing behavior is equal parts art and science. Steve Jobs once said, “Design is not just what it looks like or feels like. Design is how it works.” Adopting the mindset of a designer puts you in the driver’s seat of making life work. Grounding yourself in the science of how we see the world and how our brain responds helps you design behaviors that work–in real life, for real people. This is 100 percent about you acting on what you always wished you would do. It’s about stepping out of any areas of helplessness and into creative self-direction.

You have a choice: design your life or let it design you!

Infused with relatable narratives that are at once witty and gripping, professional and personal, Bobinet takes you on a journey through the origins of your self-image, motivations, decisions, and unconscious behaviors–leaving you with the keys to free yourself from your conditioning and lead a well-designed life.


Praise for Well Designed Life

This book empowers you to be the designer of your experience.

The perfect guide for decoding why we do what we do—and how we can design the life we want to live.