Kyra Bobinet MD-MPH

Kyra Bobinet
MD-MPH

Press and Media

Official Bio:

Kyra Bobinet, MD, MPH, has passionately pursued and studied the truth about behavior change for nearly three decades as a physician, public health leader, healthcare executive, and behavioral expert.

An award-winning health innovator and thought leader, Dr. Bobinet has an MD from UCSF School of Medicine and an MPH from Harvard University.

She belongs to the Stanford Medical School AIM lab, where she has taught on health behavior change, and is CEO/founder of Fresh Tri, a behavioral software based on the latest neuroscience of habit formation and lasting change.

Her first bestselling book, Well Designed Life, is a collection of globally influential brain science and behavior change.

Dr. Bobinet is an enrolled member of the Leech Lake Band of Ojibwe in Minnesota. She enjoys meditation, horsemanship, and herbalism and lives with her family and animal and plant teachers in the Santa Cruz Mountains.

Kyra Bobinet, MD-MPH

Featured Press

Forbes: How SMART Goals Sabotage Success (and the Brain Science of What Works)

In her recent Forbes article, Dr. Kyra Bobinet, CEO and Founder of Fresh Tri, challenges the conventional wisdom of achieving success through rigid performance-based goals.

Let’s Talk Brain Health Podcast: Unveiling The Habenula—The Neuroscience of Behavior Change

Recently, Dr. Kyra Bobinet shared some eye-opening insights during a podcast interview on The Virtual Brain Health Center’s Let’s Talk Brain Health Podcast. In this

Forbes: Why Everyone is Tired, and How to Recover

Are you feeling constantly tired and drained? In today’s fast-paced world, exhaustion has become a common experience for many of us. From students to professionals,

Charmhealth’s Digital Health Disruptors Podcast: Dr. Kyra Bobinet on Insights Into the Habenula

Recently, Dr. Kyra Bobinet shared her expertise on Charmhealth’s Digital Health Disruptors podcast, shedding light on the transformative role of her company, Fresh Tri, in

CareMinds Podcast: Unlock the Path to a Healthier Self

Dr. Kyra Bobinet recently shared her insights on the CareMinds podcast with Daniel Drachov. The Know-do Gap: Understanding Our Struggles Have you ever wondered why

Forbes: Everyone Is Addicted Right Now: There’s New Hope for Us All

In today’s fast-paced world, addiction has become an all-too-common struggle. Whether it’s alcohol, food, gambling, or even our smartphones, many of us find ourselves trapped

PRESS Appearances

Press

Healthcare Business Today, Using Our Brains to beat Cravings, April 29, 2024.
Forbes, Everyone Is Addicted Right Now: There’s New Hope for Us All, Feb. 23, 2024.
Forbes, Five Ways To Increase Your Motivation Right Now, Feb. 7, 2024.
Forbes, Top Two Brain Tips To Convert Failure and Shame Into Success, Jan. 23, 2024.
Forbes, Tinker, Adapt—The Secret To Being Unstoppable, Jan. 9, 2024.
Forbes, Why Overperforming Creates Burnout And Bad Behavior, Dec. 21, 2023.
Forbes, The Most Powerful Behavior Controller In Your Brain (That You’ve Never Heard Of), Nov. 20, 2023.
Fresh Tri Selects Edamam To Provide Recipes For Its Healthy-Eating Habit Formation App EIN Press Wire
Mindlessness is the new mindfulness’: Lessons from brain science on how to change behaviors Mobi Health News
WTF Health Walmart Launches Neuroscience Behavior Change Health App WTF Health
Inc. Magazine, This Scientist-Turned-Entrepreneur Is Committed to Understanding, and Designing for, Behavioral Change, Dec. 21, 2018.
Entrepreneur, Neuroscience Design Firm Launches Ground-breaking Habit Formation Engine for Employee Wellness, Nov. 19, 2018.
Forbes, Why Good Nutritional Habits Can Make or Break Your Beauty Routine, Oct. 30, 2018.
Thrive Global, The Psychological Reason Why You Want to Eat Exactly What You Shouldn’t, Oct. 26, 2018.
Forbes, The 2019 Audi A8L Frees Your Mind — Will The Rest Follow?, Oct. 23, 2018.
Med City News, Key points to consider in developing digital therapeutics, Sept. 18, 2018.
SF Gate, Neuroscience Design Firm engagedIN and Fortune 10 Partner Launch Healthy Habit App, Fresh Tri™, Sept. 18, 2018.
Weight Watchers Weekly, Bounce back! Setbacks happen to all of us. Here’s how to get back on track, March 11, 2018.
Fast Company, These Seven To-Do List Mistakes Could Be Derailing Your Productivity, Jan. 31, 2018.
HowStuffWorks, Why It’s Human Nature to Ignore Our Instincts, Nov. 2, 2017.
SmartBrief, The brain science of behavior change, June 19, 2017.
Huff Post, Shouldn’t Incarcerated Youth Benefit From Mindfulness Too?, May 28, 2016.
Healthcare IT News, 5 ways to fuel patient engagement, Oct. 19, 2015.
Healthcare IT News, Patient engagement: ‘Behavior dominates technology’, Oct. 13, 2015.
Experience Life, Healing by Design: Kyra Bobinet, MD, MPH, Oct. 2015.
NPR News — WRVO, Freeing yourself from failure by, designing your next healthy change, Sept 27, 2015.
Healthcare IT News, Docs need to make consumer engagement a priority, Sept 10, 2015.
The Wall Street Journal, The Health-Care Industry Is Pushing Patients to Help Themselves, June 8, 2014.

Speaking and Conference appearances

Speaking Appearances and Events

TEDx Santa Cruz, April 2024.
Consumer Electronics Show, Jan. 2019.
AHIP Consumer Experience & Digital Health Forum, Dec. 2018.
Telehealth Secrets Conference, Oct. 2018.
Audi Product Launch, Oct. 2018.
Connected Health Conference, Oct. 2018.
Concierge Medicine Forum, Oct. 2018.
Health 2.0 Conference, Sept. 2018.
Harvard Chan MHCM Educational Forum, April 2018.
Habit Summit, April 2018.
AHA Denver Workplace Health Symposium, Feb. 2018.
Stanford Medicine X, Kyra Bobinet, MD: Mindfulness Exercise, Feb. 27, 2017.
Society for Participatory Medicine Conference, Oct. 2017.
Stanford Medicine X, Sep. 2017.
SHINE Summit, Jun. 2017.
Brand HIT 2017, Jun. 2017.
Compassion in Action Healthcare Conference, Jun. 2017.
Preventative Medicine, May 2017.
HIMMS Conference, Feb. 2017.
Health Matters Summit, May 2016.
Welltok Health Optimization Summit, May 2016.
Empower, Health Integrated, Executive Leadership Summit, May 2016.
Consumer Technology Association, April 2016.
Northern California HIMMS, April 2016.
Experience Life, Behind the Scenes With Kyra Bobinet, MD, MPH, Sept. 2015.
HHS, Transforming Healthcare Summit, Nov. 2015.
Partners Connected Health Symposium, Oct. 2015.
National Business Group on Health, Oct. 2015.
HiMMS Patient Engagement Summit, June 2015.
Hx Refactored, April 2015.
International Consumer Electronics Show, Jan. 2015.
Health Matters Annual Activation Summit, Jan. 2015.
mHealth Summit, Dec. 2015.
CCARE Compassion and Healthcare Conference, Nov. 2014.
Harvard Connected Health, Oct. 2014.

PODCAST and radio APPEARANCES

Podcasts

The CareMinds Podcast, Unlock the Path to a Healthier Self, March 8, 2024.
The Mandy Connell Show | iHeart, Dr. Bobinet on What Makes Some Athletes Mentally “Better” Than Others, Feb. 9, 2024.
KXEL Live & Local, Interview of Dr. Kyra Bobinet, Author of “Unstoppable Brain”, Feb. 7, 2024.
The Grow Yourself Podcast, How To Be Unstoppable, Feb. 5, 2024.
The MegaMinds Podcast, A Neuroscientist’s Secrets To Behavior Design, Jan. 24, 2024.
The Business Builders Show, How to Use The Iterative Mindset Method™ to Positively Shape Your Company Culture, Nov. 21, 2023.
The Trauma Therapist Podcast, The Well-Designed Life with Dr. Kyra Bobinet, Oct. 7, 2023.
Master Mind, Body, and Spirit Podcast, Embracing Brain Science for a Purposeful Life, Jan. 11, 2023.
The Optimal Body Podcast, Do These Diet Apps Really Work?, Jan. 2023.
Designing the future of health, All Turtles Podcast, Oct. 20, 2020.
The Me Suite, Sept. 29, 2020.
The Better Questions, Aug. 28, 2020.
Systems, Dietary Behaviour Change & the Iterative Mindset, Sigma Nutrition, June 3, 2020
Live A Well Defined Life Using Design Thinking, Mindfulness Mode, Jan. 5, 2020.
How to be awesome at your job, Awesome At Your Job, Dec. 11, 2019.
Innovation and Leadership, CEO and Founder of engagedIN, Dr. Kyra Bobinet, Oct. 30, 2019.
Well Connected, Connected Health, Oct. 2, 2019.
A Healthy Curiosity, Brain Science & Behavior Change, Oct. 2019.
Positivity Strategist Podcast, Neuroscience and Design are Keys to Conscious Embodiment with Dr. Kyra Bobinet, Oct. 2019.
Dishing Up Nutrition, Well Designed Life, Jun. 9, 2019.
Health Media Now Podcast, Empowering Patient Health and Engagement, April 17, 2019.
Creating a New Healthcare, Compassionate Behavior Design with Kyra Bobinet MD, Jan. 10, 2019.
Inspire Nation, Dr. Kyra Bobinet on the Neuroscience Behind Motivation & Getting Done What You Want to Get Done, Nov. 21, 2018.
The Health Fix, Dr. Jannine Krause, Why It’s OK to Stop Making Goals & Practice Healthy Habits Instead, Nov. 20, 2018.
DocPreneur, Behavior Design In Healthcare: Meet Dr. Kyra Bobinet, CEO of Neuroscience Design Firm engagedIN, Nov. 6, 2018.
DocPreneur, Neuroscience Design Firm engagedIN and Walmart Partner Launch Healthy Habit App, Fresh Tri, Nov. 6, 2018.
Sigma Nutrition, Behaviour Change Through Design Thinking, Oct. 9, 2018.
Wise @ Work, Your Worklife: By Design, May 1, 2018.
Wellness Force Radio, Living A Well Designed Life: 10 Lessons In Brain Science, April 3, 2018.
Creating a New Healthcare, Designing for Patient Engagement & Behavior Change, Jan. 20, 2018.
Relentless Health Value, The Missing Link to Realize the Potential of Technology, Jan. 4, 2018.
1:2:1, from Stanford School of Medicine, A “Well Designed Life” with Kyra Bobinet, Nov. 19, 2015.
Results May Vary, Dr. Kyra Bobinet on Well Designed Life, Oct. 5, 2015.
This Week in Health Innovation, Meet Kyra Bobinet MD MPH, March 4, 2015.

Testimonials

Acclaim from Top Experts

“A fresh alternative perspective, the Unstoppable Brain is a thought-provoking approach to motivation science. In it, Dr. Bobinet outlines the importance of the habenula for regulating failures and she shares practical concrete steps for reaching your full potential. A must read for anyone who strives to make lasting and meaningful changes.”

"Read this wonderful book to learn real-world strategies for reframing failure and making meaningful change."

“This work is not just a book; it's a blueprint for anyone seeking to bridge the 'know-do gap' and harness their innate power for lasting change. It's an essential read for healthcare professionals, educators, and anyone yearning to unlock their unstoppable brain.”

“As a physician who specializes in obesity, time after time I see patients desperate to lose weight, initially successful, only to fall back into old habits and regain the weight. Dr. Bobinet artfully weaves science into a guide to help us better understand how our brains can work against us and how we can get on the same team to live our best lives.”

Unstoppable Brain, may be the most significant book ever produced on this topic. Beyond habits and app’s, Unstoppable Brain delivers practical, science-based strategies that can increase the efficacy of health interventions and workplace well-being at-large.”

"This book offers us a fresh perspective on performance and failure, and a new set of tools to optimize and release our innate motivation. It is a hopeful, compassionate and practical approach to becoming the best we can be and living the best life we can live."

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This book is for everyone (especially you)

For every moment of your life you’ve felt like a failure, you deserve restoration. It’s time to move into a new mindset. It’s time to be unstoppable.